“Numerous scholars have applied Thorstein Veblen’s (1857–1929) theories on modern economic life to the pursuit and display of social status. The vast majority of these studies focus on conventional academic topics in relation to the United States or Europe. This is somewhat ironic given his insistence that intellectuals break with conformity, consider alternative viewpoints, and ask bold questions. Veblen would be very pleased with Beatriz Aldana Marquez’s fascinating book, From the Peaceable to the Barbaric: Thorstein Veblen and the Charro Cowboy, for diverging from this trend to cast new light on the micro and meso‐level dynamics of a beloved cultural practice.”
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